Beyond / Tech
§ Case 01 · Selected

FirstMile

A private-alpha running app for people who still don't call themselves runners.

Year
2025–2026
Domain
Consumer AI
Visibility
Private alpha
§ Pitch

Now in private alpha, FirstMile is built around a simple observation: the hard part of getting into running is rarely the workout. It's fear, inconsistency, pain, and the sense that every other fitness app expects you to be further along than you are. FirstMile meets people earlier than that.

§ Highlights
§ Problem

Running apps are built for runners. The leaderboards, pace targets, streak mechanics, and social features all assume you already identify as someone who runs. For people who don't — who are scared of starting, inconsistent, dealing with pain or self-doubt — every existing app is a reminder that they're behind.

§ Approach

FirstMile is currently in private alpha, meeting people before they call themselves runners. Adaptive weekly plans respond to effort, soreness, and missed sessions instead of pretending life never interrupts. The product favors reassurance and clarity over leaderboards and streak panic. Voice coaching, GPS tracking, and bilingual support make it useful in the moment — not just a planning tool but a present companion.

§ Hard parts
§ Outcome

FirstMile is in private alpha with early users who don't yet call themselves runners. The adaptive planning model is being tested against real-world inconsistency without punishing users or breaking the progression.

§ Stack
Next.jsPostgresGeminiMapbox GL
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